So, the new site is finally up.
I've spent the last couple of months deliberating on how I should approach this, what would be best to sit alongside my new Fieldwork shaped adventure. Should I ditch the Because Studio name, just go for Loz Ives: Designer, Pilot*, Scoundrel.
Fieldwork is now my main focus, building a studio that makes exciting work for good people, but everything I've worked on as Because Studio over the last few years has brought me to where I am now.
So this isn't a goodbye to BS, it's a new start.
From here on in, the work shown on the site will be work I produce with Fieldwork and as an independent designer/illustrator.
I plan on showing much more experimentation and work in progress. Inspired by James Greig's great piece about designing in the open I will show the process I go through as I work on things, and will worry less about showing work that may not have made it all the way to printed or final digital form.
I'm also going to attempt to do a bit more writing, honest I am.
*I have never, nor will I ever be a Pilot. Actually, never say never.