A bit of a departure from the painted pieces, sometimes you just can't beat a Micron 02.
I'll jump at any chance to get away from my screen so lately I've been experimenting more and more with lettering, in all different forms.
The one I keep coming back to is painting. So much of our jobs as designers revolves around perfection, down to last pixel or em. With painting I love the fact that whatever I make doesn't need to be perfect.
I recently signed up to Jeff Rogers' amazing Skillshare class, it really opened my eyes to this way of working, the idea that a mark on the page or canvas doesn't need to be final. If you've not checked out Jeff's amazing work then I highly recommend taking a look
So, this seems like as good a place as any to start keeping track of what I make. The good, the bad and the ugly.
I still feel like I'm finding a style and direction at the moment. Everything I've done so far is very sketchy, but then that's kind of what I'm aiming for.
I also need to not forget punctuation, DONT vs DON'T
Anyway, lot's more painting to be done.
So, the new site is finally up.
I've spent the last couple of months deliberating on how I should approach this, what would be best to sit alongside my new Fieldwork shaped adventure. Should I ditch the Because Studio name, just go for Loz Ives: Designer, Pilot*, Scoundrel.
Fieldwork is now my main focus, building a studio that makes exciting work for good people, but everything I've worked on as Because Studio over the last few years has brought me to where I am now.
So this isn't a goodbye to BS, it's a new start.
From here on in, the work shown on the site will be work I produce with Fieldwork and as an independent designer/illustrator.
I plan on showing much more experimentation and work in progress. Inspired by James Greig's great piece about designing in the open I will show the process I go through as I work on things, and will worry less about showing work that may not have made it all the way to printed or final digital form.
I'm also going to attempt to do a bit more writing, honest I am.
*I have never, nor will I ever be a Pilot. Actually, never say never.